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 Momentum Grows For Morreale Healthcare Practice With International Award Recognition
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CHICAGO, Oct. 20, 2021 /PRNewswire/ -- Morreale Communications has been honored with two Gold Stevie ® Awards for Community Involvement Program of the Year and Communications/PR Campaign of the Year by the Stevie Awards for Women in Business for their work on the Illinois Public Health Association's Pandemic Health Navigator Program. This represents the highest honor achievable for the Stevie Awards and is the firms 20 th award in it's 15-years history.



"Morreale is honored to be recognized with Gold Stevie Awards ® for our results-oriented work that continues to provide diverse communities across our state with trusted sources of information," said Kim Morreale, President/CEO of Morreale Communications. "We're grateful to be the communications lead for Illinois' Public Health Navigator Program, working with the Illinois Public Health Association (IPHA), Illinois Primary Healthcare Association (IPHCA) and dozens of community organizations across Illinois that are providing critical resources to those most impacted by COVID-19."
When IPHA/IPHCA identified a significant need for a strategic solution to help support Illinois' most vulnerable populations, Morreale was tapped to develop a statewide communications strategy that would help mitigate the spread of misinformation related to COVID-19, encourage vaccine participation and connect the hardest hit, underserved populations of Illinois to vital resources.
The Morreale team took careful consideration during research, development, outreach and implementation to create solutions that were culturally competent and tailored to identified vulnerable populations, including rural communities, diverse communities, elderly residents, people at or near the poverty line, undocumented immigrants, people experiencing homelessness, LGBTQ individuals, people with disabilities, disconnected youth, people with limited English proficiency. 
"When building the team for the Pandemic Health Navigator Program, we knew communications would serve as a critical component ensuring that our message reached the populations that needed it most. Morreale demonstrated the experience and relationships necessary to strengthen our program in the state's COVID-19 effort and surpassed all expectations," said Tom Hughes, IPHA. "Because of their deep experience and media relationships, coupled with their data-driven, collaborative approach, our program was able to engage with some of the hardest to reach audiences and effectively address the critical public health issues during the pandemic."
The Pandemic Health Navigator Program communications program highlights include:

85+ community-based organizations and federally qualified health centers participated
800+ Community Health Workers hired and trained  
300+ million earned media impressions and more than 15 million paid advertising impressions since the start of the program   
19,000+ residents have been provided resources across the state of Illinois  

"We thought the remarkable stories of achievement we saw in last year's awards couldn't be topped, but we were wrong," said Maggie Gallagher Miller, president of the Stevie Awards. "Women-owned and -run organizations have contributed significantly to the increase in innovation and entrepreneurial activity we've seen globally since the beginning of the COVID-19 pandemic."
The Stevie Awards for Women in Business honor women executives, entrepre...

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